Qualitative

We offer a broad range of qualitative research methodologies, including:

• Respondent screening and recruitment
• Individual in-depth interviews (face-to-face)
• Tele-depth interviews (In-depth interviews by telephone)
• Group discussions (Focus groups)
• Mini-groups, paired-depths and triads
• Forums and collaborative workshops

We can advise you on appropriate ‘incentives’ to help ensure respondents’ co-operation. All those participating in the research are fully informed of the interviewing process and what is expected of them.

Our moderators have a wealth of experience covering a variety of topics, recruiting and conducting focus groups and in-depth interviews with a wide range of respondent types (from representative groups within the general public, to specific types of workers, technicians and tradesmen, right through to senior management).