Online

Our online surveys can incorporate all standard question types, plus a range of specialist online research tools for more complex questioning. Our survey designs typically include presentation of image-based stimulus materials and/or choice-based 'trade-off' techniques such as conjoint, MaxDiff or Discrete Choice Modelling. 

All our online questionnaires are subject to rigorous testing and ‘soft-start’ piloting before going fully live. 

Click here to access our demo survey with examples of typical/standard questioning formats we use for online surveys.

An online approach may be suitable for:

• Customer satisfaction / CX surveys

• Establishing key customer needs/priorities

• Concept testing

• New Product Development

• Virtual shelf surveys

• Advertising testing

• Web usability testing

We work with a range of online ‘panel’ providers and so are able to select whichever offers the best coverage and profile suitable to each survey’s needs.

For more targeted B2B projects (where online panels are not available), we often use our client's own customer databases or CRM systems to target the right audience; or alternatively we may screen and recruit suitable respondents by telephone, before emailing them a unique URL link to access the online questionnaire. Email and/or telephone follow-up reminders are used to prompt those who have not completed the survey within a set time period.

We will frequently 'match' our online and telephone questionnaire designs, such that surveys can incorporate a multi-mode approach; this typically involves a preliminary wave of online self-completion interviews (with respondents being invited to the survey via email); followed by a telephone follow-up stage, in order to increase the total number of respondents and target any quotas or respondent categories which may need 'boosting'.