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Business and industrial research requires specific skills and techniques that are tailored to the subject matter and respondent types.
Business and industrial research requires specific skills and techniques that are tailored to the subject matter and respondent types.
We are expert in conducting...
- Quantitative research (typically using Telephone Interviewing or Face-to-face Interviewing), to measure the frequency of behaviour or opinion and to understand variations between different market segments.
- Qualitative research, including traditional in-depth interviews (face-to-face and by telephone) and focus groups (face-to-face and online) with all kinds of respondents, to examine motivations/priorities and the factors driving decision making; and to generate ideas and solutions, etc.
- Online research (either using an online ‘panel’, phone-recruited respondents or simple ‘pop-up’ surveys), e.g. for NPD or marketing communications research where visual stimulus materials may be required.
- Collection and analysis of secondary or 'desk' research to assess issues such as market size, potential and structure; competitive threats; legislative changes; future challenges and trends, etc.
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